My 7 year old daughter and I both used this shampoo for the first time yesterday. She was shocked at how ‘clean’ her head felt compared to others. As I was rinsing the product out of her head started, her scalp started squeaking and she said it sounded like rubber. I joked that her head was squeaky Clean. She didn’t find it funny but I was SHOOK! Her hair looked shiny and curly without being dry and limp. This was originally purchased for my daughter, after that I used it as well with same phenomenal results!! I will definitely being getting the coconut froth again!!